Roofing Marketing · TradesXL
After a storm, homeowners Google the first roofer they can find. TradesXL makes sure that's you — with automated Google rankings, 5-star reviews after every install, and a brand that closes the job before you pull up in the driveway.
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The Old Way
Another Crew Gets the Contract
They have 120 Google reviews. You have 19. They posted photos of three jobs this week. You haven't touched your Google listing in months. When a homeowner needs a new roof after that hail storm, they don't call the best roofer — they call the one they trust. Right now, that's not you.
The TradesXL Way
Every Tear-Off Builds Your Pipeline
Your crew snaps a before/after of the damage and the finished install. A 45-second voice memo. TradesXL writes a geo-targeted Google post and fires a review request to the homeowner — automatically, while you're loading shingles on the next job.
A roof replacement is a $10,000–$20,000 decision. Homeowners don't just pick whoever shows up — they pick whoever looks most credible online. Most roofing companies are invisible where it counts.
After every major storm, out-of-state crews roll in and saturate your market with door-knockers and cheap bids. The roofers who win those jobs aren't the ones on the doorstep — they're the ones who already show up on Google when the homeowner starts searching.
Nobody hands over $15,000 to a company with 11 reviews. Your competitors with 100+ reviews win the replacement before the estimate is even done. Reviews on a roofing job aren't a nice-to-have — they're the close. And most roofers never ask.
Your Google Business Profile goes dark between hail seasons. No posts, no updates, no activity. Google reads that as a dead business and drops your ranking. By the time the next storm hits, you've lost the ground you built — and the calls go to whoever stayed consistent.
Not repurposed agency software. Not a generic platform with a shingle logo slapped on it. Every piece of this is built around how your roofing business actually runs — storm cycles, high-ticket jobs, and neighborhood-by-neighborhood reputation.
Your crews are doing installs and repairs every day — full tear-offs, storm damage repairs, shingle replacements, flashing, gutters. Every single one of those jobs is a marketing opportunity you're walking away from. Trades Snap turns each job into a geo-targeted Google Business post in under 60 seconds, building your local ranking with every nail gun pull.
Most roofing companies are spending money on Google ads with no idea which jobs they're actually winning from them. Wrong keywords, landing pages that don't convert, and no follow-up sequence on estimate requests — it all adds up to thousands walking out the door every month. TradesLogic reads your entire marketing setup and tells you exactly where to fix it.
When three roofers show up for an estimate, homeowners pick the one who looks most established. The truck. The shirt. The leave-behind they hand over at the kitchen table. TradesLook builds every brand asset that signals "we've been doing this for years and we're not going anywhere" — without the $15,000 agency fee.
Start with what's live. Lock in early access on what's coming. Every tool in the TradesXL system is built around how roofing businesses actually operate — storm cycles, high-ticket replacements, and neighborhood-by-neighborhood reputation.
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Snap before/after photos on every tear-off and repair. 45-second voice memo. TradesXL writes a geo-targeted Google Business update and sends a review request to the homeowner — automatically. Every job builds your ranking in the neighborhoods where you work.
Start free — 7-day trial →02
A diagnostic scanner that reads your entire roofing marketing setup. Wrong keywords, weak estimate pages, broken follow-up on open leads — TradesLogic finds exactly where you're losing jobs you should be winning and gives you a prioritized fix list.
Join the waitlist →03
When homeowners get three estimates, they pick who looks most established. TradesLook builds the brand assets that close the deal before you pull up — high-converting website, truck wraps, logo, yard signs, and estimate leave-behinds. Built specifically for roofing.
Join the waitlist →"Posted the before/after on a full tear-off in Westerville. Got a call three days later from a neighbor two streets over who saw it on Google. That job alone was $14,000. Trades Snap paid for itself about 140 times over."
Kyle B. Roofing Contractor — Columbus, OH"We had 23 reviews going into storm season. Used Trades Snap all spring and hit 87 by July. The calls we were losing to bigger companies started coming to us instead. Review count is everything in roofing."
Jason M. Roofing Business Owner — Indianapolis, IN"I kept paying an agency $1,800 a month and couldn't tell you what I was getting. Set up Trades Snap in 11 minutes. My crews use it on every job without being asked. It just runs."
Trevor C. Roofing Contractor — Dayton, OH
The roofers dominating Google after a storm started posting jobs months before it hit. Set up in 11 minutes. Start building your ranking before you need it.
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